Brand Identity & UX/UI Design for TresTech
TresTech — a data centers and corporate networks provider, speializing in delivering customized solutions for high-demand clients.
01
The Challenge
TresTech lacked a unified visual identity and user-friendly digital presence. The existing website was poorly structured, making it difficult for clients to navigate and understand the full range of services. Inconsistencies across platforms due to the absence of a standardized design system led to a fragmented user experience, hindering brand recognition and user trust.
02
My Solution
Our brand identity is clean, modern, and tech-savvy, reflecting the simplicity and convenience of our app. The colors should be simple and bold, with a focus on greens, reflecting trust and reliability. The logo should be clean and simple, with a strong, memorable icon that reflects our app's core functionalities.
03
Scope of Work
I developed a complete visual identity for TresTech from scratch, including logo design, branding elements, and a cohesive UX/UI design.
UX/UI focused on intuitive navigation to help users easily explore TresTech's products and corporate network solutions. I managed the entire process from initial concept to final handoff to the development team, ensuring the seamless execution of the design vision. This comprehensive approach enhances the user experience and effectively communicates TresTech's expertise and reliability to potential clients.
My work extended to creating all necessary collateral, such as business cards, envelopes, and other branded materials, ensuring a consistent and professional image across all touchpoints.
Throughout the entire process, every step was carefully planned and executed to enhance the user experience, strengthen TresTech’s brand identity, and optimize the overall digital presence.
04
Branding
The branding elements are primarily composed of dynamic, fluid lines that form intricate geometric patterns. These elements symbolize the seamless integration and continuous flow of data, reflecting TresTech's expertise in creating efficient and cutting-edge network solutions
All the branding elements can be used across various platforms and touchpoints, from digital interfaces to printed materials
05
UX/UI Design
The design is centered around intuitive navigation, allowing users to effortlessly explore TresTech’s full range of services and solutions.
By combining aesthetics with functionality, the website not only reflects TresTech’s technological expertise but also enhances user engagement and satisfaction, positioning the company as a leader in its field.
06
My Approach
The goal was to make it simple for users to explore the company’s services, from complex data center builds to corporate network solutions. Each page is crafted to guide users effortlessly through the site, with intuitive navigation and strategically placed call-to-action buttons.
07
Collateral Design
In addition to the digital aspects, the collateral design was created to reinforce the brand identity, including business cards, letterheads, envelopes, and other stationery items, ensuring a consistent and professional appearance across all touchpoints.
