Modern Visual Identity & Complex UX/UI Design
As a leader in IT, data center solutions, industrial enclosures, and smart lockers, CONTEG operates in over 70 countries across three continents, offering state-of-the-art products to businesses of all sizes. Their innovative, modular solutions are designed to meet the evolving needs of the IT and industrial sectors, with a focus on precision, sustainability, and customer satisfaction.
01
The Challenge
CONTEG required a complete overhaul of its digital presence to effectively communicate its complex product range and industry leadership. Their existing website lacked a modern, intuitive user experience, making it challenging for customers to explore their extensive products and solutions. The challenge was to create a modern visual identity, and comprehensive UX/UI design that would align with CONTEG’s reputation for innovation while delivering a seamless and user-friendly experience.
02
My Solution
The new website design transformed CONTEG’s digital presence, offering a streamlined, user-friendly platform for clients worldwide. Customers now enjoy a more intuitive experience, easily finding detailed information on products, solutions, and services. The responsive design and organized layout have significantly enhanced user engagement and improved the company's ability to support its global customer base.
With this digital transformation, CONTEG has strengthened its position as a trusted industry leader, capable of delivering high-quality solutions that meet the needs of businesses across the globe.
03
Scope of Work
For this project, the scope of work was expansive, covering all aspects of visual identity and UX/UI design for CONTEG’s digital ecosystem. The main deliverables included:
Comprehensive UX/UI Design: Over 30 unique pages, including product listings, a detailed catalog, a seamless shopping cart, and a customer portal for enhanced engagement and support.
Responsive Design: Ensuring the website's user experience is optimized across all devices, from desktop to mobile.
Collateral Design: Creation of key brand assets such as business cards, letterheads, envelopes, and other stationery to establish a consistent professional appearance.
Pitch Deck Design: A modern and visually compelling pitch deck template, ensuring CONTEG presents its offerings effectively to clients and stakeholders.
Brand Guidelines: A detailed guide outlining the proper usage of logos, colors, typography, and visual elements to maintain consistency across all touchpoints, both digital and print.
04
UX/UI Design
The UX/UI design for CONTEG was a comprehensive, user-centered process aimed at delivering an intuitive and cohesive experience. With over 30 different pages the design is built to accommodate the company's diverse offerings while ensuring a seamless journey for both B2B and B2C users. A design system was also established to maintain brand consistency, ensuring easy scalability for future updates. With a modular, responsive layout, the new UX/UI design allows customers to easily explore products, access technical specifications, and make informed decisions whether they’re using desktop or mobile devices.
05
My Approach
A clean visual aesthetic, aligned with modern web design trends, was prioritized. The combination of bold typography, clear visuals, and dynamic transitions provides a polished look that reflects CONTEG's cutting-edge technology and industry leadership. Special attention was given to maintaining a balance between form and function, ensuring the design looks appealing without sacrificing usability.
For the product pages and catalog, the focus was on clarity and accessibility, enabling users to quickly locate and understand product specifications. The cart experience was streamlined for efficiency, reducing any friction in the purchasing process. The extranet was designed with a tailored experience for internal stakeholders, ensuring that relevant information is easily accessible and secure.
06
Collateral design
In addition to the digital aspects, the collateral design was created to reinforce the brand identity, including business cards, letterheads, envelopes, and other stationery items, ensuring a consistent and professional appearance across all touchpoints.
07
The Outcome
The new website design transformed CONTEG’s digital presence, offering a streamlined, user-friendly platform for clients worldwide. Customers now enjoy a more intuitive experience, easily finding detailed information on products, solutions, and services. The responsive design and organized layout have significantly enhanced user engagement and improved the company's ability to support its global customer base. With this digital transformation, CONTEG has strengthened its position as a trusted industry leader, capable of delivering high-quality solutions that meet the needs of businesses across the globe.
